One of the hottest hotel openings of 2019 was the Shinola Hotel in downtown Detroit – yes, you read that correctly – Detroit. So when I realized I’d be in the Motor City for a wedding this summer, I knew I had to swing by and see what the buzz was all about.
You may recognize the name Shinola from the iconic (yet now defunct) Detroit-based shoe polish company. In 2011, a newcomer on the Detroit scene took over the brand name and launched their luxury design company. Today, they make high quality products from timepieces to leather goods to bicycles. Their most recent foray into the hospitality industry was made in partnership with Bedrock, a Detroit-based real estate firm.
Detroit was a booming industrial city at the turn of the century. With the dawn of the automotive industry, it was the heart of America. As time went on, the city succumbed to bankruptcy and violent crime and went into disrepair. Yet, in recent years, there’s been a revival of sorts, with local developers refurbishing the historic architecture and new businesses boosting the economy, signaling the second coming of Detroit. The downtown area still features many historic buildings and The Shinola Hotel, which comprises 5 buildings in total, occupies two of them, including the former Singer Building and the T.B. Rayl Co. store (Rayl’s). The hotel’s design pays homage to the history, incorporating old signage, logos and photos of the two classic buildings.
With 10 different room types, the property doesn’t lack for options. All rooms are spacious and feature mid-century modern furniture and large windows letting in plenty of natural light. Of course, you’ll find Shinola products throughout the room – from the alpaca throw on the sofa to the large bluetooth speakers on the minibar. I loved the thoughtful design touches: the USB plugs by the bed, the cute and surprising notes inside the drawers. I spent a night in the Cass King room and aside from a divine bed, I was thoroughly impressed by the amount of closet space and the size of the shower – it felt like we had our own little apartment in downtown Detroit.
FOOD & BEVERAGE
With several different dining concepts in the hotel, you hardly need to leave the premises. I tried to eat at all of them in 24 hours so here’s a quick recap:
- San Morello – the Chef at this Italian restaurant takes inspiration from the coastal towns of Southern Italy and Sicily. Open for breakfast, lunch and dinner, the restaurant maintains the design aesthetic of the hotel with both indoor and outdoor seating. Reservations are recommended for dinner, but I loved their take on brunch as well. The breakfast spaghetti was a hit and the Bomboloni (read: cream-filled donuts) are divine.
- Evening Bar – This cocktail lounge has a speakeasy feel, with one entrance hidden away in the hotel and the other in an alleyway. Go here for an after dinner drink to enjoy the intimate setting and craft cocktails.
- The Brakeman – An American beer hall with rotating craft brews. Guests purchase beer tokens when they enter and pay for drafts at the bar with their chips. I love the kitsch in this, but for those non-beer fans, they also have a full-service bar serving liquor and wine.
- Penny Red’s – A to-go spot adjacent to The Brakeman, Penny Red’s serves up buckets of fried chicken and honey-dunked biscuits – perfectly paired with a cold brew!
Beyond the rooms and plentiful dining options, guests will find everything they need at this beautiful new, boutique hotel – from a fitness center (with Peloton bikes), to small green spaces tucked throughout, and a beautiful main area aptly named “The Living Room.” You won’t want to leave!